Visual Techniques

Contrast Harmony
Balance Instability
Simplicity Complexity
Activeness Stasis
Subtlety Boldness
Consistency Variation

Contrast Harmony
Balance Instability
Economy Intricacy
Subtlety Boldness

These two images are examples of what i believe to be excellent typographical designs. They are also both pretty different from each other. They are both very contrast oriented designs. This makes them stand out from a lot of typography, because it will catch the eye easily. Both use contrast and harmony in their visual techniques. They're very harmonic and simplistic in their concepts, but contrast is used as an agent to make the designs pop out. The zebra design is much more intricate than the futura design, while the futura is more bold. This visual technique gives the title type of the futura book a much more solid impact, while the zebra design doesn't require the viewer to read every single piece of type.