Week 12: Movement and Motion

This Nissan advertisement has implied motion. It is implied that the 350z in the ad is supposed to be speeding off screen towards the edge of the paper. The way the designer implied this motion is through the blurring of the wheel spokes. The designer also shows motion in the implied movement of the camera backwards to try and stay in view of the vehicle. The black squares in the image are flying out of our view, like the camera is panning. This motion is specifically well designed for an automobile advertisement, because cars are always in motion. The ad was designed to look like a snapshot of the Z in a fantastical fantasy world of black squares and strange patterns. Someone hoping to buy a new car might be attracted to this ad because it shows the vehicle racing through a videogame-like world.

In this graphic there is implied motion of the user's hands. He is supposed to be manipulating the informational cube in front of him. Small arrows and design marks on the cube itself show that the edges of the cube can be manipulated. The hands themselves seem to be grabbing the edge in order to move the corners into a new shape. The mans awkward hand gestures let you know that the photo was meant to be a snapshot of the man changing the shape of this cube, and not just a normal stance. The motions the man is making are indicative of him being able to fine tune his selections and adjustments. Whatever this advertisement is a design for is meant to be able to have hands on manipulation and the ability to change the perspective of what you're working on.

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10: Tone and Color

Tone is operating in the blue wave shape. It helps to give the wave a three dimensional quality, which pops it out from the rest of the design. Without the tonal gradient, the wave would look flat on the page, but instead looks like its curving over.

Tone operates in conjunction with direction in this case. The tone makes the blue design seem like it is thrusting up from the bottom of the page, and is about to crash onto the type. Tone changes the direction in this case from that of a circular motion, to that of a wave motion. If there were no tone, direction would be seen as a circular motion following the lines of the blue area.

Color also operates in the blue wave shape. Without the blue color of the wave, the design would be lacking an eye catching quality. The blue wave is the first thing people will look at when they view this image. The blue color is the only color in the whole design other than the grey scale airplane wing and type.

Color interacts with line and shape. The lines incorporated in the wave, and the shape which is formed, circles around the central axis which in this case is the type. Color is catching the attention of the viewer, and line and shape help to shift the viewers eye straight to the text for consumption.